Google Ads
Use Google Ads campaign, keyword, budget, and performance context.
Connect Google Ads when paid search performance, campaign structure, keyword trends, or budget efficiency should inform marketing work. Offloop can help agents turn account data into reporting, optimization ideas, and planning context.
Common use cases
- Review campaign performance by spend, conversions, CPA, ROAS, or click-through rate.
- Identify underperforming keywords, ad groups, or campaigns for review.
- Summarize weekly paid-search performance for marketing, finance, or leadership updates.
- Compare branded and non-branded search performance.
- Draft optimization recommendations before a campaign review.
Example prompts
Summarize last week's Google Ads performance and call out the biggest changes in spend, conversions, and CPA.Find campaigns where CPA increased significantly and suggest what I should review before making changes.Access and approval
Review recommendations in context with attribution windows, conversion tracking, and seasonality. Approve campaign launches, budget changes, bidding updates, targeting changes, or ad edits before execution.
Return to the Connectors overview for setup steps and general guidance.